How do major supermarkets such as tesco and morrisons use media to advertise and promote themselves?
I have been researching supermarkets and their history of competition online for a school project and have found loads however I am struggling to find out how they use the media to sell themselves and compete with each other. Just a few ideas would be good as a starting point so I could build on these answers and research more deeper. Thanks any ideas would be good x x x
Question answered by Tom Cruise
All these supermarkets use media like Print(Newspaper) to sell their "core value" that can be low prices, quality, promotions, wide variety etc. Sainbury's often uses its master chef to reiterate their commitment and passion for the food they sell. M&S is all about quality all the time.
They use travel, housekeeping,cooking,in-flight magazines to feature their range, often paying the magazine to write an advertorial or a special feature.
Digital is the new mantra; shoskeel, banners etc on their own/third party site is often used to tell about the brand and products
Are supermarkets ruining British farming financially, and damaging the quality of fruit and veg?
A crop farmer tied to a supermarket can only sell to that supermarket. They give pitiful prices, like ONE PENNY for a lettuce!
Also, veggies like carrots and potatoes in the shops used to have soil on them. This keeps nutrients in for longer. Now, customers want to see perfect washed veggies. Nature makes carrots and spuds with obscene looking growths on them, but they don't get to the supermarkets. You have to go to the local greengrocer for a carrot which looks like a man showing his thingy!
Question answered by T.
Yes they are. They have the monopoly on everything. I'm a sheep farmer and we get very little for our produce. Yesterday we sold lambs that weighed 44kg for 79p/kg. We're not asking for a fortune,£1.10/kg would be great. We know other folk have to make a living too, but you never see lamb in the supermarkets for anything like that low. And not only are the farmers being ripped off, the consumer is too. Did you know for example, that 'Welsh' lamb isn't necessarily all that it seems? It doesn't have to come from Wales, it can be Scottish lamb, killed in England, and as long as it is processed in Wales it can be called Welsh lamb. Same as your Scottish beef....not always from Scotland. Buy from local suppliers if you can, least you'll have some idea of what you are getting, that goes for any fresh food-fruit,veg,eggs etc.
How comes supermarkets and politicians can break the law and get away with it, but Joe Bloggs can't?
Supermarkets broke the law "to help farmers" but got a slap on the wrist fine, a drop in the ocean of their huge profits. Well if I were to steal from a supermarket to help my family I would be arrested and taken off in hand cuffs.
Labour ministers say they are sorry for the donations scandal, but if I were to thieve something from a shop, get caught, say sorry and offer to pay for it I would STILL be led off in handcuffs.
Why is it one rule for some, and another for the rest of us?
Question answered by Allen B
If you steal from a supermarket you steal from all the honest customers as the loss is just added to their prices!
Stealing is taking something from another with the intention of depriving the other permanently of said item.
It would be very difficult if not impossible to prove that as the money was freely donated!
How should shoppers counter the duplicitous pricing ploys that UK supermarkets use consistently to cheat us?
Time and time again the media demonstrate with examples, a culture of wilful dishonest trading among all top supermarkets but none are brought to book and the public are advised to 'Shop around'.
But when a price is artificially held at double its value for six weeks or months then reduced to 'Half price' we don't stand a chance.
Question answered by JohnnieAstro
By your question you obviously haven't worked in retail.
I had a newsagents for many years.
If the price of an item in the Supermarkets halves it is because they have done a deal with the manufacturers or suppliers, which means they in turn are reducing their margins to boost sales, although the increase in sales can well mean that economies of scale kick in.
Anything artificially held above its ~value~ will not sell, the Media are generally stupid (or Socialist which is off the scale of stupidity) and fail to understand this simple concept.
So what is your problem with things being reduced in price, efficiency in the supply chain, efficiency in the manufacturing, economies of scale all contribute to the price.
I watched as the high street changed due to the Internet and supermarket dominance, but it is ~lower prices~ that drive people into the supermarkets and they attract because they are efficient.
Quite what your gripe is, or have you just bought something that has been reduced since you bought it, hey that is your fault get used to it that you got it wrong.
In the mean time me I buy my fresh fruit and veg in the local market, and most of my meat from the butchers.
Where prices go up and down quite regularly, so I often miss the bargains.
But I try and avoid posting stuff I know nothing about.
Supermarkets, why are some branches dearer than others?
A supermarket's city centre branch, in Bothwell Street Glasgow, has the cheek to charge a minimum of £1 more on wine than its counterpart out in the retail park in Partick in Glasgow, and please if you are going to mention rates don't bother, same with passing trade. Does anyone else feel that supermarkets"hypnotise" you into shopping under the one roof, rather than really offer the same value from branch to branch; and why oh why do we fall for it? Bring back the local trader.
Question answered by WISE OWL
Supermarkets examine very carefully the sites they choose and assess the financial potential of each in relation to the local population and the other shopping facilities near by. We have four branches of a well known major supermarket in or by our town, and one of them in a less affluent area definitely has cheaper prices than the others. The small "drop in" or "express" ones are more expensive too, because they bank on people popping in for things they are in urgent need of, and they have the customers over a barrel. It is all very clever marketing to attract a specific kind of customer and make the most profit from those who are unable to shop around or cannot be bothered to do so.
I try to play them at their own game, buy products which I want when they are on special offer and refuse to be tempted by pricey items. I am lucky to have three different supermarkets near by and time to whip around to find the most advantageous price or reduced items which are reaching their sell by date. But I really feel sorry for less fit people who have neither the wherewithal nor the courage to do the same. For some there is no alternative: they catch the "free" bus and have to buy everything under one roof once a week. Others buy on the net, and get things delivered but do not benefit from any special offers and have to spend above a certain amount not to be charged for delivery. It is not just the customers who are manipulated, the local suppliers are as well and many have their back to the wall and barely make a decent living out of what they sell to the supermarkets, dairy, fresh vegetable and fruit farmers in particular. No wonder the big names are doing so well, and the corner shops run by local traders are being elbowed out: they cannot compete.
How are supermarkets able to make so many store-brand items?
Have you ever noticed that supermarkets have a store-name copycat of EVERTYTHING that they sell?
You can buy Kellog's "Pop-Tarts" or Shop-Rite "Toaster Pops".
You can buy JIFFY peanut butter or Foodtown peanut spread.
You can buy Heinz Catsup or Stop n' Shop ketchup.
See what I mean?
So here's my questions:
One) How can supermarkets make EVERYTHING, when name-brands can only make a few things? In other words, where are they hiding all the Foodtown factories? There should be dozens of them all over the place to make all the different products.
Two) If supermarkets can produce so many things, why not open stores that JUST sell their own items instead of giving the customer a choice? Wouldn't this mean 100% profit on their part?
Anyone know how this stuff works?
Question answered by QandAGuy
This is kind of a long answer:
First, most of the products made for stores are NOT made by the same people who make the name brand products. Some are, but, for example in pain relief products there are a few makers of store brand/generic drugs who match the specs of name brand companies (in most cases) and will put any store's label on the product.
For food products, there are many, sometimes fairly small, companies called "co-packers" who can take the specifications of brand name products and make "close-enough" knock offs for stores. So supermarkets can make so many products because they don't really make any of them- so FoodTown doesn't own a single factory. And since many supermarket chains may buy from the same co-packer, these co-packers can be extremely successful while not requiring a huge investment by any one supermarket chain (i.e if 10 companies buy for the same supplier the cost per supermarket is pretty minimal). So they can get what they want, and get it cheaply.
Also, keep in mind that store brands are usually "fast followers." They tend to knock off the top-1 or -2 brands. As a result, these supermarkets know that what they are going to make will sell- it's as good as the brand name, but half the price of the already successful item. So supermarkets can afford to be in virtually every category since they tend not to "build" or start any categories- they just shift consumers to their brands from the name brands.
To your second question, while in many cases store brand products sell very well, there is still a lot of power in brand name products. Stores recognize this and so keep a good mix on hand. Even if Wal-Mart laundry detergent is great, there are generations of people who trust Tide and will pay more for it- so keep that on the shelf, too. What you will see, however, is that the number of brand names will drop in many stores, giving you just 1-2 choices where you might have had 4-5 years ago- the slow-moving brands fall by the wayside to open up shelf-space.
Branded companies also are a great source of money for supermarkets as they pay significant fees to FoodTown to 1) get the product on shelf; 2) promote the product; 3) demo the product in-store. And they provide category and consumer information to the supermarkets that would cost them a lot of money to get on their own.
Finally, if you are familiar with stores like Trader Joe's you will see a store that is much more heavily store-brand/private label driven. They have much fewer branded products and instead use their reputation as a wholesome, quality company to sell their own version of many products with no name brand products next to them. But they also tend to have more unique products. Whole Foods also has a lot of store brand products (365 brand) where name brand products may not exist.
What time do supermarkets usually reduce items?
What time of day to supermarkets roll out the reduced items?
Question answered by LULZz
Morissons, are well known for being competitive on pricing, but according to a store insider, they claim that prices are reduced in the bakery department on items with one day’s life left such as doughnuts, baguettes and rolls at about 5pm by about 25%.
In the meat department at Somerfield, produce with the following days date on will get 25% off, while produce carrying the current date will be getting a nice 50% off around midday and then a massive 75% off in the evening after 6pm.
In Asda’s Bakery department, products with a one day life span, such as fresh white bread, will be reduced during the mid-afternoon and then again at 5pm, but if there is still produce on the shelves a couple hours later then it is reduced very low to clear.
Sainsbury’s will begin to reduce products expiring that day by lunchtime but for the best bargains in this store it would seem that around 6pm is the golden hour.
Tesco Superstores and Express stores run a standard format on products that have to be sold that day, which works like this; 25% at 8am, 50% at 4pm and a massive 75% at 8pm simple but seemingly very effective.
Finally, we have the Co-op supermarkets they will start reducing produce with the following days date at around 8pm normally with 25% off and if the stock remains unsold then the next reduction will be between 3pm and 5pm where shoppers can bag prices with from 50% to 75% off. However, the best time to venture into a Co-op store is between 7pm and 8pm, when in theory all stock with that days date on will go down to 10p!
Can supermarkets hide the sugar levels in their products?
After huge sugar levels were found in food there are still only a small amount of sugar-free foods. But can supermarkets hide or disguise their sugar levels? It's already a known fact that supermarket mix guideline daily amounts of natural and not-so-natural sugar to cheat customers into thinking it uses up less of their 'sugars but what about things like glucose-fructose syrup? Are there ingredients that contain sugar but can be disguised as being sugar-less?
Also if you persistently consume more sugar than your GDA how much over and for how long does this have to happen before you increase your chances of diabetes?
Question answered by Bunny Lover
Supermarkets aren't allowed to do this. i know because a supermarket near me was changing all there lables to hide the sugar and they were shut down by the govrnernment. but fake sugar instead of real sugar is allowed, even though its not healthy. real sugar comes from nature but fake sugar comes from a laboratory. that's why so many people get so fat. mostly fat people get diet products and the fake sugar in them from the laboratory doesn't digest the same and so iit stays in your stomach for ever and causes fatness and cancer. haven't you heard about lab rats getting cancer? why do you think so many lab rats get cancer? because they are eating sugar from a laboratory duh. also lab rats are much fatter than natural rats. but that might be bcause of all the steroids in the milk from cows.
How ethical is it to buy loose fruit and veg from UK supermarkets and big brands?
...as opposed to local markets etc? I sometimes buy from the market, but some veg comes from overseas anyway.
What I mainly want to know, is buying vegetables and fruit from supermarkets fair regarding the farmers' wages etc? Does the money go back to them, and how would a local market be more ethical?
I try to buy loose as opposed to prepacked.
Thanks in advance.
Question answered by ukgardener1
The farmers get less from the supermarkets than they do if they sell it at there own farmer markets so buy from the farmer markets, its cheaper and the farmer gets all the money
What is the hourly rate of pay paid to check-out staff in British supermarkets?
I'm trying to work out the thinking behind supermarkets laying off staff and replacing them with self-serve checkouts. Say the rate is £7 per hour, and the store opens 16hrs per day. That's £112 per day the store "saves" on wages.
Surely management can't be so naive as to think that there won't be at least that much theft every day?
Question answered by Peter C
Typically a checkout operator gets paid around 50p above minimum wage in the big nationals, however they are usually on reduced hours. Two of my local supermarkets have self checkout tills, six for one and four for the other, both have a single supervisor in attendance.
Your method of calculating savings isn't particularly accurate as standard checkout tills are manned in response to customer volume not necessarily specific time slots and 'surplus' till staff do other jobs in slack periods.
Most supermarkets with self checkouts also have CCTV in close operation, in fact it is probably easier to sneak things through a manned till than a self service one.